Niello opening mini car dealership at Galleria at Roseville - Sacramento Business Journal:

vilyfijohy.wordpress.com
Niello, which represents a dozen brands and is one ofthe region’as largest private companies, expects within a few months to set up a mini satellite dealershiop within Westfield Galleria at Rose­ville, just outside wherw and will go. In addition to displayinhg a single car, Niello will create a upscale loungewith couches, tables, a plasmsa screen showing videos of vehicles, and computers on whicy consumers can check out vehicle inventories. Startingt with , different Niello brands will rotate through everyfew months, said Summedr Wright, Niello marketing manager. The auto group will have an employese there toanswer questions.
The company is still brainstormingb aboutinteractive activities, including using the Wii videl game system, to entices consumers. Niello liked the mall’d idea, Wright said, because the auto dealershil group can bring its products to the 14 million shoppers who come through the malleach year. The Galleria’e customer base fits with the demographicsfor Niello’s including , , , and .