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The company decided to offer the biddintg option in order to lure consumers who have been shyingg awayfrom high-end hotel stays during the The bidding option allows the hotel to pick up cost-consciousx customers, while at the same time avoidiny having to “erode” rates, said Ben president of Minneapolis-based Graves Worl Hospitality. The company has been testinhg thebidding feature, dubbed “place a bid!,” at its Graves 601 Hotel Web site for about a week and half. It’s acceptedd about 49 percent ofsubmittesd bids.
Graves World plans to roll out the optio at its other properties in the near The program distinguishes itself fromotherr third-party bidding sites, such as in that it allows consumers to pick a specificd hotel, said Graves. Rates for roomds at Graves 601 run fromabout $149 to $350 per So far, some bidders have received discount s of up to 25 Graves said. However, in a trade off, bidders must pay for room nightaup front, rather than simply reserve a room and pay Graves World developed the technology in partnershilp with New York-based , a firm that marketsa reservation-booking systems to hotels. Graves World plans to promote the biddinf feature through an onlineadvertisinv campaign.
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