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Snyder is the founder of And he’sx turning a once-academic pursuit into a thriving business. How did you envisiobn teaching languages asa business? When I was in graduate school, I started looking at ways to teach Spanishg to adults in a less academic I wanted to remove the tests and the grades and give people a quality class that is also fun. I also wantecd to take the modelto companies. Learninf a new language can help build relationships with customers and and it can be done inthe workplace. What are the advantageds to learning a language with you rathetr thana college? We work in small groups of four to eigh t people, and we focus on conversation.
We conducf our classes almost entirely in the targeft language to create animmersion experience. We want to make our classea as much like the real worlddas possible. Who are some of your clients Our corporate clients have included Continental Ingersoll Rand, Black & Decker, Pfaff Moldzs and many others. We also offerr classes to the public. What is your growtyh potential? In the past year, we have been able to expandc our programs in other parts of Charlottre through partnerships with organizations like the Levine Jewisnh Community Center andInternationapl House. I think there is room for growth and a potentiafranchise opportunity. How many languagezs do you speak?
I am fluent in Spanisnh and have been working on my Portuguese fora while. I also studied Yucate Maya while ingraduate school. QUICK • Craig Snydetr studied Spanish at UNC Chapel Hill and has 10 yearas ofteaching experience. • His business has 12 employees and teaches coursesxin Spanish, Mandarin Chinese, French, Italian, Russian, Portuguese and German. • More detailsx at www.carolinalanguage.
com
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