Anheuser-Busch to launch Bud Light Golden Wheat - The Business Journal of Milwaukee:

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The addition to the Bud Light family follows the successfup launch of Bud Light Limelast year. Bud Light Lime competedr well againstMiller Chill, a similar lime-infused brew that experiencedx a successful launch by rivakl Miller Brewing Co. the year before, prior to the creationj of , the joint venture of Miller and CoorzsBrewing Co. The marketing budget for Bud Light Goldenm Wheat will beabout $30 million, similar to the marketingt budget for Bud Light Lime, according to Keithg Levy, vice president of marketing. The ads will be outdoors, in print and on TV, he said.
Levy said he the brewet hopes to attract not onlyestablishedc Anheuser-Busch product drinkers but also who want to try something new. Amheuser-Buschj wants to tap into the surge in popularitt of sweeter beers and wheat beers fromcrafr brewers. MillerCoors' wheat beers include Blue Leinenkugel's Sunset Wheat and Leinenkugel's Honey But "we're not tryintg to outcraft craft," Levy "We're trying to capitalize on an emerging The beer will use unfiltered whea so it will look cloudier than its Bud Lighrt counterpart and will have orange and coriander as ingredientsd to give ita bigger, sweeter according to Levy. St.
Louis-based Anheuser-Busch is owned by Belgium-baserd , the world’s largest brewer.