Crate & Barrel

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Crate & Barrel, based in Northbrook, confirmed May 27 that Atlanta is one of the metropareas it’s scouting for potential locations for CB2. Firsft launched in Chicago, the CB2 concepyt features contemporary furnishings at lower price The merchandise, which includes sofas, hand-wovenn rugs, convertible beds and a broader selection of eclecticc home décor, is focusedd more on the younger generation of Americahn consumers that rent apartments and small urban Besides Chicago, privately owned Crate Barrel has rolled out CB2 in New York and including a new store in Los Angeles that openerd in April.
Another CB2 is slated to open in Miami’es South Beach later this a Crate & Barrel spokeswoman In all, Crate & Barrelo has launched just sixCB2 stores. In recent years, CB2 official s have been focusing on new locations inSoutherjn California. The company tends to locate in areaswith high-profile regional shopping centers, lifestyle centerxs and freestanding sites. CB2 officials have been lookinv in densely populated areas with an averagee household income in excessof $50,000. Its prototype stord is about 12,000 squarde feet.
While Crate & Barrel would not confirm what parts ofAtlanta it’s been considering, sourcea familiar with the search say it’s focused on Midtown and West where new residential and retail redevelopment projects are still under way. In Midtown, Daniek Corp. and are developing 12th Midtown, a $2 billion mixed-use projecgt built on a site that several yearsa ago was little more than an Atlantq nightclub and a couple ofparking lots. Daniel and Selivg Enterprises have made a presentation to officials from CB2 inrecenr months, according to sourcese familiar with the The projects will eventually featuree more than 3 million square feet of residentiaol and commercial space.
CB2 wouldd be the first national retaileer to locate on the Midtown a section of Peachtree Street that economic development boosters hope will eventually become a retail destination much like Madison Avenure in New York City or the Magnificentr Milein Chicago. Daniel’s and Seli Enterprises’ project is meant to be a cornerstonr of theMidtown Mile. However, ’s Colony Squares and Jamestown’s 999 Peachtree will also be key components, along with 1100 Peachtres and1180 Peachtree, to a lessert extent, brokers and developers said. CB2 coulcd be an important catch for theMidtowm Mile.
Developers, however, really need to land a much large anchor store to give the concept saidMaranda Walker-Dowell, a senior director with CB .’sw retail services group. Barney’s, which has a co-op storre in Buckhead’s Phipps Plaza, has been scouting the area in the past year to18 “The Midtown Mile needs an anchor store to starg creating that critical mass of retail,” Walker-Dowelk said.