Toby Keith

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The restaurant — named for country singe r Toby Keith and his 2003hit single, “I Love This — has signed a lease for 15,000 square feet at The Shoppes at West End, a lifestyle center scheduled to open later this year at the intersectionh of Highway 100 and Interstate 394 in St. Louis I Love This Bar & Grill will featurd family dining, an 85-foo t bar shaped like a guitar, a mechanicalo bull and a stage that will host live entertainment severak nightsa week, including a performance by Keith at the restaurant’ss grand opening. The restaurant’s menu will feature Southern-stylr fare, such as chicken-fried steak and meatloaf.
Some of the more uniquew offerings will include fried bologna sandwicheeand deep-fried Twinkies. It will feature traditionakl sports-bar decor with a country There will be lots of woodand leather, plus more than 50 plasmwa televisions. I Love This Bar & Gril l will host live entertainmenyevery Thursday, Friday and Saturday nightf when it first opens, then ramp up to six nightds a week over time. There will be seatingb for morethan 1,000 people. The venue also will have a retail store selling TobyKeitu merchandise, barbecue sauce and spices. The restaurant will be ownedd by Arizona businessmanFrank Capri, who recently openef an I Love This Bar & Grilkl franchise in Mesa, Ariz.
The chain also has locations in Las Oklahoma City andKansas City, Mo., and planxs to open a location in Auburn Mich., later this year. I Love This Bar Grill should be a major entertainmengt attraction forWest End, helping set it aparft from other local malls, said Mark Fallon, vice presideng of real estate at Cincinnati-based Jeffreg R. Anderson Real Estate Inc., which was retainex by developer DukeRealty Corp., basexd in Indianapolis, to fill the project’s 331,000-square-footr retail component with “I think it’s even going to draw from way outside of Minneapolis and St. Paul,” Fallon said.
“That’ws the idea behind Other major West End tenantx will include anupscale Roundy’s grocerh and a Kerasotes ShowPlace Theatre 14-screen movire complex. I Love This Bar & Grillo should be successful at West End because Minnesota is a strontg market for country music and there aren’t any significant music venues in the western suburbs, said Dick Grones, principapl at Edina-based Cambridge Commercial “Live entertainment in the suburbs is really hard to find. And that’e a strong ingredient to stir into the mix for the cente r because it brings an additionalo demographic that they might notget otherwise.
” I Love This Bar Grill selected West End over the , wherr another celebrity-backed country music bar, Gatlin Brothers Music City Grille, used to have a Costs may have playedf a role in that but I Love This Bar & Grill will generate more attentioh at West End than it woulr have at Mall of Grones said. “They can really stand out [at West End] and not have so many othe r entertainment venues tocompete