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The Financial Times reported that thesearch giant's (NASDAQ:GOOG) chief didn't name the paper, but Google's name has come up severall times in recent year's as a rumoreds white knight. Most recent reports have centered on the but another rumored possibility in the past wasthe . Schmidt is quoted by the Financial Times as saying potentiakl newspaper targets are either too expensive or have toomany "We’ve actually looked at this and we’rd trying to avoid crossing the line betweeb the infrastructure and technology that Google provide and the content that our partnerx provide. There is a line and we’rse trying to stay on our side Schmidt said.
On the othefr hand, Schmidt said he sees the dangeer of losing quality content if it loses top providers its searcy servicelinks to. "From our perspective, we depened on the production of very, very high-quality If the people who are producing that are gettingflaid off, it’s really a tragedy for both. So we need the high-qualit y content. There’s a debatee in the industry of exactly how to getit but, the problem is not us takingv money from some other pocket and subsidizing it, ultimately the solution is to builcd products that really are so good that we make enough moneh from advertising and subscriptions, to a degree, that they make sensde and that there’s enough monegy to pay for the construction of this high-quality content.
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